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THE LATEST & THE GREATEST
Fresh ideas, standout campaigns and stories from behind the scenes at Chase.
Explore our latest work, team news and take on what’s next in brand experiences.
Peak season isn’t the test – it’s the result of your prep
Peak seasons are brilliant - more footfall, more buzz, more chances to convert browsers into believers. But they’re also when cracks form fastest. If your team isn’t prepared, one awkward miss or slow interaction can ripple through your activation. That’s why peak season prep isn’t optional, it’s what protects performance when pressure hits. Whether you’re launching a retail takeover or setting up an outdoor campaign, prepping your team early is the difference between “that w
Why using a staffing agency matters
HINT: YOU COULD DO IT YOURSELF, BUT SHOULD YOU? We know you’ve already got enough on your plate. You’re juggling creative concepts, event logistics, brand-activations, and more. Bringing in a staffing agency might feel like “one more thing”, but in experiential marketing and promo-work it really pays more than it costs. Top experiential staffing agencies are not just about plonking people into roles - they’re about delivering performance, reliability, compliance and flexibili
How to maintain brand momentum during a hiring freeze
A hiring freeze doesn’t mean your brand activations or retail presence have to stall. In fact, it’s often when creativity and flexibility matter most- and that’s exactly where Chase comes in. Here’s how to keep your marketing moving, your customers engaged, and your in-store experience seamless - even when headcount is on hold. > STAY VISIBLE WITH EXPERIENTIAL CAMPAIGNS When hiring freezes hit, marketing can be the first to take a hit, but staying...
How to choose the best staff for experiential street teams
Having a well-trained and engaging street team is crucial for the success of an experiential marketing campaign. These individuals serve as the face of your brand and are responsible for creating meaningful interactions with potential consumers. The ability of the street team to connect with people on a personal level can greatly impact the overall effectiveness of the campaign, making it essential to invest in recruiting and training the right staff to represent your brand.
Training experiential tech staff
Training your ground team on how to effectively use and showcase new experiential tech is crucial for a successful brand activation. Providing in-depth training and practical simulations will empower them to confidently engage with customers and enhance their overall experience with your brand. It's important to emphasise the benefits of the technology and ensure your team can effectively communicate its value to attendees. By investing in thorough training for your staff, yo
Why retail staff make or break the in-store experience
The retail space around the world may be at the centre of sweeping change amid talk of the ever-greater role of immersive and experiential tech, but recent research has indicated the extent to which the sector remains strongly ‘people-oriented’. Specifically, a survey run for a leading retail-technology show polled over 1,000 consumers. It was discovered through this research that some 53% of respondents felt that store staff ‘make or break’ the shopping experience. That part
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