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In a world of online reviews, influencer endorsements and social ads, it might seem like the age of product sampling is over. But for smart brands, it's very much alive and kicking. In fact, when done right, product sampling is one of the most powerful tools in the experiential marketing arsenal. At Chase, we design and deliver experiences that bring brands to life. And whether it's a taste test in a train station, a beauty demo at a festival, or a luxe giveaway in a curated

With a shift to digital marketing, it’s tempting to believe that all roads to retail success run online. But while online convenience has skyrocketed, so has digital fatigue. Real people are craving real-world experiences, and for brands, that’s an opportunity. That’s where the in-store demo comes in: one of the most powerful, underutilised tools in experiential marketing. At Chase, we help our clients use the power of physical touchpoints to bring their brands to life. In-st

Starbucks Oleato sampling

While many consumers enjoy receiving free samples, it is essential to weigh the pros and cons of retail sampling before implementing a program. On the one hand, sampling of products can be an effective way to generate buzz and drive sales, as it allows consumers to try new products before committing to a purchase. The cost of product sampling Product sampling is not cheap and may not always lead to long-term conversions, not to mention the potential for sample waste and logis

It probably won’t require much thinking on your part to figure out why consumer audiences are drawn to product sampling; we all appreciate getting a little something for free. And the field of product sampling marketing is also one that has been known to bring meaningful results for many a brand, helping to spur on what can be vital awareness and sales. But it can also be tempting for some brands to imagine that the implementation of a product sampling marketing campaign woul