THE LATEST & THE GREATEST

A good experiential marketing brief does not need to be a 47-page presentation with enough background information to qualify as your company autobiography. It does, however, need to give the agency delivering it enough detail to understand what you are trying to achieve, who you want to reach and what practical restrictions they need to work within. The best briefs create clarity without strangling the creative process. They tell an agency where the finish line is, but they d

If you’re planning a live experience (pop-ups, brand activations, immersive campaigns) that’s brilliant. Experiential marking is powerful! But they are also easy to get wrong. At Chase, we’ve seen the pitfalls up close and have been called in at the last moment to solve issues that brands have fallen foul to. So, let’s talk about what tends to go wrong and how you can steer clear. 1. NO CLEAR OBJECTIVE Going live without knowing what success looks like? That’s not just a ga

At its heart, event marketing is about creating real, memorable experiences that get people talking. It’s not just plonking your brand in front of someone; it’s about crafting a moment. Be it a product launch, workshop, VIP evening or pop-up it has to make your audience feel something and remember it afterwards. Event marketing sits snugly under the experiential marketing umbrella, leaning on the psychology that we remember things better when they’re tied to feelings or share

Looking to run a successful nationwide Experiential Campaign? Chase shares 5 tips to ensure its success.

It might seem obvious enough what a product launch is “for”, and therefore what it needs to consist of: maximum focus on the product that is to be launched, in order to inspire interest, enquiries, and sales. But of course, a successful product launch is never solely about the showcased product in question. And in any case, you will not want to spend many months and years refining every aspect of your brand’s latest product offering, only for a poorly judged and executed lau

Let’s face it, the perennial popularity of TV ‘blooper’ shows and YouTube clips of people falling over and mishaps in general, shows that we love to see otherwise immaculately presented people getting things wrong. Provided that no one gets hurt, planned activities going awry can be a source of entertainment in itself. Having said all that, if there’s one category of “things going wrong” that can have even the most ardent You’ve Been Framed! fan covering their eyes, it’s whe

This Father's Day, don't just play it safe by relying on cheesy dad jokes. Instead, take the opportunity to creatively connect with dads and boost sales by showcasing the unique qualities and interests that make them special. From highlighting the importance of fatherly mentorship and role-modeling to promoting products and experiences that cater to their interests and hobbies, there are many ways to tap into the Father's Day market and make a meaningful impact on this often-

Experiential marketing is the procedure of constructing an experience for the customer as opposed to using traditional marketing methods. Creating an engaging experience for customers is a great method of connecting customers to your brand. While experiential marketing was once thought of as a brand-new strategy for marketing brands, it is now established as an effective marketing technique which brands will continue to use going forward. Bear in mind that for your experienti

The task of selling as many tickets as possible for a promo or brand event – such as a product launch, conference, sampling event, pop-up experience, or something else entirely – can be more than stressful. However, the process could be worth all that stress if it helps your brand attract a follower base that will benefit your bottom line long after the event itself is a mere memory. So, let’s take a look at just some of the ways in which you can tempt more of your brand’s ta

If one needed any evidence of just how emphatically in-person experiences have recovered as a phenomenon, one would only need to look to a recently released report indicating that consumer experiential marketing across the globe recorded% growth for 2021. And the great news doesn’t stop there. The same source suggested that the sector was set to grow at an even swifter pace during 2022, by 11.1% to $75.16 billion. It’s quite the contrast from the situation in 2020, when the c

Look up the term “PR stunt”, “publicity stunt”, or “public relations stunt” online, and you will see definitions like this one, which describes it as “something unusual that is done to attract people’s attention to a particular person, product, or organisation.” What is perhaps more revealing, however, is the way in which the term “PR stunt” is often used. “Oh, it’s just a PR stunt”, some of us might say, as we read about an outlandish marketing campaign by a brand, or even a