THE LATEST & THE GREATEST

Artificial intelligence (AI) is currently being added to everything from customer service platforms to toothbrushes, so it was inevitable that it would make its way into brand experiences. We are seeing activations promising AI-generated portraits, personalised recommendations, virtual characters, live content and experiences that respond to each participant. Some are genuinely useful. Some are a standard photo booth wearing an AI hat because somebody wanted the press release

Retail activation, sometimes tagged as brand activation or in-store activation, is the clever alchemy of turning a regular retail space into a living, breathing experience that nudges people to act. It’s not just about shelves and signage; it's about sparking human engagement. Think in-store demos, pop-ups, sensory hooks, or cheeky guerrilla tactics that break the mould. The goal is simple: make shoppers feel something, remember something and buy something. It’s still part of

Digital evolution is is seeing exponential growth and shifting consumer behaviours, so the line between online and offline retail is now well and truly blurred. Shoppers no longer follow a tidy linear path from discovery to purchase. Instead, they zigzag between Instagram reels, e-commerce sites, email promos, pop-up events, and physical stores, often all in one buying journey. For brands trying to keep up, the answer isn’t just to ‘be everywhere’. The real opportunity lies i

In a world where almost anything can be ordered with a thumb swipe and delivered by tomorrow, walking into a physical shop needs to feel like more than a transaction - it needs to be an experience. This shift in consumer expectation has given rise to a new kind of retail: experiential retail. A trend? Maybe. But more accurately, it’s a strategic shift in how forward-thinking brands engage, entertain, and convert their audience. At Chase, we know this space inside and out. As

Experiential Marketing indeed offers a prime opportunity for companies to enhance their visibility and build relationships, making it crucial to find innovative ways to captivate attendees. Transforming an event into an interactive playground can set a business apart from the competition, enticing visitors and fostering meaningful connections that can lead to long-term partnerships and business growth. Ultimately, investing in creating a memorable and engaging social or photo

Are you getting the most out of technology for your brand? Technology, it is fair to say, has become a massive part of the conversation surrounding brand marketing and promo events in recent times. We’re sure that you won’t need us to go back through the story of how technology almost seemed to directly supplant in-person events during the COVID-19 pandemic, and how such technology has come to be incorporated into in-person events since the latter came roaring back. After all

As we all know, the marketing world moves swiftly. However, it is also precisely because of this that it can be tricky at times to differentiate the ‘here today, gone tomorrow’ trends from those that will have a sustained impact on your brand’s promotional success for years to come. So, where does augmented reality (AR) sit in all this? Should your brand be conside right now how it can assemble the most captivating and relevant AR experience for its audiences in the New Year?

There can, of course, never be any definitive verdict on what retail will look like in another six months or a year from now. Nonetheless, if your brand wishes to put together the most compelling and relev retail experiences, you will at least want to have a broad sense of the developments that are transforming and evolving the sector – and which will therefore have implications for many years to come. With no further ado, then, let’s take a closer look at some of the trends

Customers are gradually returning to high-street shopping as acute worries that accompanied the height of the COVID-19 crisis subside. However, that doesn’t mean those shoppers would be satisfied with a high-street retail experience barely altered from that of 2019. This much was in evidence from the findings of research reported on lately by ComputerWeekly.com. Two thirds of 2,000 consumers polled by a tech company said they would be interested in visiting a brick-and-mortar

How the in-store retail experience is getting ‘phygital’ – and the role the right brand ambassadors play in that. COVID-19 pandemic may seem to be receding ever-more into the distance as far as many of us are concerned, but it is still exerting important ripple effects on the world of retail. Of particular interest to those organisations that may have reason to turn to specialists in immersive event staffing such as ourselves at Chase, there are signs that the retail landscap