The Experiential Agency
Brands Come Back To.

Experiential marketing is a way of promoting a brand through live, real-world experiences rather than traditional advertising alone. Instead of simply telling people about a product, it invites them to see it, taste it, try it and interact with it, through pop-ups, product sampling, festival activations, roadshows, brand activations and live events. Because people take part rather than just watch, the experience is far more memorable and personal.Chase is an experiential marketing agency based in Amsterdam, creating these experiences for brands across the Netherlands, Belgium and wider Europe. A typical experiential campaign combines a strong creative idea with the practical elements that make it work on the day: well-trained brand ambassadors, a carefully chosen location, production and build, warehousing and logistics, and clear reporting on the results.

Experiential marketing works because people remember what they experience far better than what they are shown. A face-to-face moment gives someone a reason to stop, get involved and form a genuine opinion of a brand. Trying a product, talking to a friendly brand ambassador or stepping into a well-designed pop-up builds trust and familiarity in a way a banner advert rarely can, and it often leads directly to trial and purchase.Live experiences also travel well beyond the day itself. People photograph, film and share the moments they enjoy, so a single activation can reach a much larger audience online. For brands, that means experiential campaigns can deliver awareness, product trial, data, content and sales together, which is why so many brands in the Netherlands, Belgium and across Europe now build experiential into their marketing mix.

An experiential marketing agency plans, designs, builds and runs live brand experiences from start to finish. That usually covers strategy and insight, creative concepts, location research and permits, production and build, warehousing and transport, recruitment and training of brand ambassadors, on-the-day management and post-campaign reporting.Chase manages all of this under one roof from its base in Amsterdam. Its in-house producers, builders and brand ambassador teams work together, supported by the agency's own warehouse for storage and logistics. Keeping everything in one team means quicker communication, fewer hand-offs and campaigns that stay on brief, on time and on budget, whether that is a single sampling day or a multi-city tour across Europe.