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Christmas Truck

THE BRIEF

With the Coca-Cola Christmas Truck, we bring the holiday spirit across the country year after year. Always featuring the one and only Santa, we give people of all ages the chance to experience a true Christmas photo moment. Each year, we also design a brand-new interactive activation inside the truck, creating a fresh and immersive experience every season.

On top of that, we proudly collaborate with the Red Cross on behalf of Coca-Cola, adding a meaningful social layer to this iconic campaign. A traveling symbol of connection, generosity, and Christmas magic.

Coca-Cola Christmas Truck nationwide tour with Santa photo moments – experiential tour and event production by Chase Amsterdam

Christmas Truck

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

With the Coca-Cola Christmas Truck, we bring the holiday spirit across the country year after year. Always featuring the one and only Santa, we give people of all ages the chance to experience a true Christmas photo moment. Each year, we also design a brand-new interactive activation inside the truck, creating a fresh and immersive experience every season.

On top of that, we proudly collaborate with the Red Cross on behalf of Coca-Cola, adding a meaningful social layer to this iconic campaign. A traveling symbol of connection, generosity, and Christmas magic.

EXPERIENCE

Wherever the truck stops, it draws a crowd. Families queue for a festive photo with Santa, explore the new interactive activation inside and leave with a moment to share. Our team manages the tour from route planning and build to staffing on the ground, so every stop feels as special as the first – while the partnership with the Red Cross gives each visit a meaningful purpose.

Coca-Cola Christmas Truck nationwide tour with Santa photo moments – experiential tour and event production by Chase Amsterdam
Coca-Cola Christmas Truck nationwide tour with Santa photo moments – experiential tour and event production by Chase Amsterdam
Coca-Cola Christmas Truck nationwide tour with Santa photo moments – experiential tour and event production by Chase Amsterdam

VIEW MORE WORK

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LET'S create EXPERIENCES together

Tell us what you’re planning and where you need support.

From sampling and promotional staff to pop-ups and full brand experiences, we’d love to help bring your idea to life.

 

Fill in the form and our team will be in touch.

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